Rapid Prototyping

Definition: Use the simplest, least expensive representation of a concept to solicit user feedback and make refinements; focus on improving the concept rather than the prototype. Example: Create a paper mock-up to demonstrate the sequence of interactions of a mobile app.

Relates to: Tell Stories. Create Experiences

SKILL DEVELOPMENT RESOURCES

ONLINE RESOURCES

Could Lean Rapid Prototyping Increase Your Marketing ROI?
Prototype Starter from Ideo

BOOKS

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

TOOL RESOURCES

Tools to support this skill may include:

Mind Maps: How to Mind Map
Mind Maps: How to Use Mind Maps to Unleash Your Brain's Creativity and Potential
Sketch Noting: The Sketchnote Handbook: The Illustrated Guide to Visual Note Taking, 1st Edition
Storyboards: Data-Driven Content Marketing
Storyboards: Rethinking Strategy Through Storyboards
Storyboards: Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Storyboards: Storyboarding: The Secret to Creating More Engaging Content
Storyboards: The 8 Steps to Creating A Great Storyboard
Vignettes: Vignettes Learning: Story-Based Webinars