Definition: Use informal communication with influential stakeholders to gauge their level of acceptance and support of new ideas. Example: Discuss strategic initiatives with key leaders well ahead of formal meetings and decisions.
Relates to: Integrate and Co-Create
SKILL DEVELOPMENT RESOURCES
COURSE, WORKSHOP, OR SEMINAR
Tools to support this skill may include:
Ideation: Ideation Challenges
Ideation: Ideation Platform
Knowledge Sharing Platform: Knowledge Sharing
Mudslinging: Turning Negative into Positive: Public Health Mass Media Campaigns and Negative Advertising
Social Currency: 15 Examples of Social Currency Used in Marketing
Social Currency: Contagious: Why Things Catch On
Social Currency: Is Your Brand Focused on Social Currency?