Attract and Educate Parents with Physician Expertise

Challenge: Nebraska Methodist Health System leads the region in births. In a fiercely competitive market, how can we retain these families as patients with our primary care? PARENTSAVVY.COM IS BORN! Our approach: Answer those questions every parent has on a website branded separately from the Health System. Focus on information parents want to read – and not the brand.

Download the one-page storyboard below.