Doing More With Less: Maximize Use of Assets, Respond to Market Growth, and Create Competitive Advantage


Hospitals and health systems are simultaneously facing the reality of reduced and changing reimbursement models and increased competition including competition from market innovators and disruptors. In this environment providers must learn to plan and act nimbly while pursuing incremental strategies that can create sustained competitive advantage. This session will highlight a provider's planning process that focused on maximizing the use of existing assets by repurposing and renovating to a highest and best use, creating partnerships to leverage the skills and expertise in other organizations, and targeting new investments in services designed to differentiate the provider the local market.

  • Mark Coughlin, Partner, Capital Healthcare Planning
  • Thomas Kruse, SVP, Chief Strategy, Integration & Innovation Officer, CHI Franciscan Health

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