Inside Pediatrics: How a Documentary Can Tell Your Story

In a high-risk, high-reward move, Children’s Mercy Kansas City created a six-part documentary series, allowing viewers to follow patients and families as they sought hope and healing. From a liver transplant to a cancer diagnosis, from a rare genomic diagnosis to open heart surgery, “Inside Pediatrics” gave viewers unparalleled access into the clinics, the operating rooms—and the hearts and minds of patients, families and staff. Learn what went into the decision-making process, what ROI measures the hospital used, and how the hospital successfully executed this Emmy award-winning series. Visit: www.insidepediatrics.com.

• Laurie Ellison, Chief Marketing Officer, Children's Mercy Kansas City