Life After Relaunch: Renewing Your Website Strategy for Digital Customer Engagement
We all know a website is never done, but health systems often struggle to keep momentum after a large site redesign. Team members move onto new projects, external partners go away, and digital teams can end up in “firefighting mode” rather than advancing their vision for better digital customer experiences. But it doesn’t need to be this way. Learn how Northwestern Medicine has structured their processes, technology, and staff to create ongoing operational capabilities for sustainable post-launch success.
Speaker
- Stephen Strong, Director of Digital, Northwestern Medicine
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
Several case studies from UC Davis Health will illustrate how best to use digital display, video, mobile and social ads to maximize audience reach…
Magazine & Journal Articles
The marketing team at Henry Ford Health System is using digital content — from social media messaging to blog posts — to engage with consumers and…
Presentation Resource
This session will include a discussion on physician and hospital ratings, transparency, managing location data, and capitalizing on "near me"moments…
Presentation Resource
Before Facebook, YouTube, or even an electronic health record system, MD Anderson implemented its patient portal. It has since become a critical…