Predictive Marketing: Mapping the Future
In an ever-evolving marketplace, hospitals must adapt quickly to maximize their return on marketing expenditures. Using predictive marketing, hospitals can develop targeted campaigns that align with population shifts, demographic shifts and behavioral trends. In this session, attendees will see how we did just that for South Nassau Communities Hospital, a not-for-profit hospital on Long Island. They will gain first-hand insights on merging big data with hospital data and client-specific research to predict market trends, increase market share and provide patient value.
- Bill Wax, President, Wax Custom Communications,
- Joe Calderone, Senior Vice President of Corporate Communications & Development, South Nassau Communities Hospital
Members, to view this protected content, log in above.
Related Resources
Sponsored Webinars
Join this virtual session to hear digital experts discuss best practices for newer digital channels to effectively drive engagement while media…
Sponsored Webinars
At a time when confidence of patients returning to care is essential, the endorsement of their primary/family physician plays a critical role in re-…
Webinars
Today's marketers are using advanced technology and strategies to improve consumer acquisition, engagement and retention. But, how do we prove…
Magazine & Journal Articles
If you're like millions of Americans, you've seen the award-winning television show "Shark Tank," in which entrepreneurs have 10 minutes to sell…