Creating a Unified, Competitive Brand with "Radical Convenience"

View the recording.

Live Webinar: September 30, 2021

Consumers increasingly expect ‘radical convenience’ -- or the ability to easily access the right care anywhere at any time -- from their health care providers. If they encounter too much friction and confusion in the patient experience, consumers are poised to move onto a competitor. 

In this webinar, learn how MercyOne applied ‘radical convenience’ across its connected system of health care facilities with an end-to-end digital front door strategy. Speakers Matt Dietz, Division Director of Digital and Virtual Care Strategies at MercyOne, and Jordan Pisarcik, VP of  Business Development at DocASAP, will share how providers can leverage this approach to establish a unified brand experience that improves patient access, brand awareness, and product differentiation.

Learning Objectives:

• Define “radical convenience” and why it's important to both today’s health care consumer and health systems.
• Learn how standardizing the digital patient experience, from provider search and online scheduling to remote check-in, across your organization can save costs and foster consumer loyalty.
• Apply best practices for creating a unified brand that stands out against competitors.

Sponsored by DocASAP.*

* SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.