With more than 70 percent of internet users looking online for health care information, clinical marketing and communication professionals continue to feel the pressure to boost their organizations’ web and social media presence. Digital media gives everyone a soapbox and megaphone; while that gives organizations a captive audience with whom to communicate, it also means that it’s becoming increasingly challenging to stand out in a crowded space. It’s time to invest in a solid content marketing strategy – and one that is driven by a blog. Before you find yourself in a blogging blunder, let Augusta University Health guide you through.
- Anna Aligood, Marketing Strategist, Augusta University Health
- Emily Renzi, Senior Marketing Strategist, Augusta University Health
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