Using Data to Guide an Online Locations Strategy for a Complex System


Between local search trends, developments in voice search, fierce keyword competition, and the connection to business listings, developing a comprehensive location strategy is challenging. Developing that strategy for a multi-entity, integrated system becomes even more complex. Attend this session and learn how UNC Health Care and Geonetric used extensive web analytics and stakeholder feedback to create a comprehensive location strategy, with special attention paid to UNC Health Care’s specialty clinics.


  • Katie O'Brien, Director of Digital Strategy, UNC Health Care
  • Jaimie Somlai, Account Strategy Director, Geonetric

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