A recent PwC study notes, "As "patients' behave more like "consumers,' healthcare organizations need to deliver a higher level of personalized service, satisfaction, and overall experience."Thinking beyond hospital marketing, the Healthcare Transformation Lab at Massachusetts General Hospital and marketing agency White Rhino advocate for a new generation of provider digital marketing. It's "advertising without the ads"and works best when weaved into the organization's operational fabric. Discussion will include examples, such as location-based marketing, visit navigator apps, reimagined lab results, and patient consent forms " and how to implement these novel approaches in a complex hospital setting.
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