Creating the Digital Experience Health Care Consumers Crave: Marketing Moves Center Stage

A report from the 2021 Executive Dialogue

Exec DialogueAn optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider. 

In conjunction with the 2021 Society for Health Care Strategy and Market Development (SHSMD) Connections annual conference, marketing and strategy executives gathered in San Antonio to discuss current challenges to designing mobile/digital strategies and to define future best practices. These hospital and health system leaders explored current challenges to designing and implementing digital strategies and defined future best practices, revealing valuable insights for the future. 

Download this report for highlights on: 

  • What is required to create the optimal digital consumer experience. 
  • The importance of a good digital experience and its impact with the provider. 
  • What collaborations and partnerships are critical to the success of digital strategies. 
  • What is needed to create a more frictionless experience for patients. 

Sponsored by Gozio Health 

Gozio Logo

Key Resources

Related Resources

Presentation Resource
Brand as Foundation Is Everything
This session from SHSMD Connections Bytes highlights a new brand platform that propelled staff confidence at Rush and was brought to the forefront as…
Presentation Resource
SHSMD Connections Bytes On Demand
In this session from SHSMD Connections Bytes, digital marketing leaders from AdventHealth provide the blueprints, foundational assets and associated…
Presentation Resource
SHSMD Connections Bytes On Demand
This session from SHSMD Connections Bytes features new research illustrating the gulf between consumers and providers, insights on the potential long…
On-Demand Educational Webinars
Using Consumer Industry Science to Turbocharge Your Hospital Marketing | Recording
This webinar provides an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.
On-Demand Educational Webinars
The Patient Experience in 2020: Optimizing for Voice Search | Recording
Over 1 billion health-related searches are made on Google daily, the need for health care organizations to provide their patients with quick, c
On-Demand Educational Webinars
Navigating Response and Recovery with a Digital Front Door Platform | Recording
This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will…