Plan your 2027 healthcare marketing calendar before the year gets busy.
Get more than 240 health observances and recognition days in one comprehensive resource to help plan campaigns, social content, communications and community engagement throughout 2027.
- 240+ observances
- Full-year planning resource
- Built for healthcare marketing
Built for the work you are already planning
Use the calendar to identify timely opportunities earlier and coordinate activity across teams and channels.
Campaign planning
Build relevant health observances into annual and service-line campaigns before timelines get crowded.
Content planning
Find timely opportunities for social media, newsletters, websites and other editorial content.
Community engagement
Connect outreach, education and events to health topics that matter to the communities you serve.
Communications
Coordinate internal recognition and external communications around important dates throughout the year.
A preview of 2027 observances
Explore a few of the health observances and recognition dates included in the complete calendar.
American Heart Month
American Heart Association
A month focused on heart health, cardiovascular disease awareness and encouraging people to take action for themselves and their communities.
National Hospital Week
American Hospital Association
Recognizes hospitals, health systems and healthcare workers and the ways they support and strengthen their communities.
Community Health Improvement (CHI) Week
AHA’s Community Health Improvement
Celebrates the people and partnerships working to improve community and population health across the country.
World Blood Donor Day
World Health Organization
Recognizes blood donors while raising awareness of the need for safe and adequate blood supplies around the world.
This is only a preview. Get the complete calendar with 240+ health observances and recognition days.
Put 2027 planning on your calendar now.
Complete the form to access the full 2027 Calendar of Health Observances & Recognition Days.
- Plan campaigns and content further in advance
- Identify timely community engagement opportunities
- Coordinate internal and external communications
- Build a more intentional social media calendar
Sponsored by DLA Promotions
Access the 2027 calendar
Enter your information below to get the complete planning resource.
Planning with health observances in 2027
What is included in the 2027 calendar?
The SHSMD calendar brings together more than 240 health observances and recognition days for planning throughout 2027.
How can healthcare marketers use the calendar?
Use it to inform campaign planning, social media, community engagement, internal communications and other marketing initiatives throughout the year.
Who is the calendar designed for?
It is a practical planning resource for healthcare marketing, communications, public relations and strategy professionals.
Why plan health observances in advance?
Planning earlier makes it easier to coordinate campaigns, content, community activities and communications across teams and channels.
Start mapping out 2027.
Get the complete Health Observances & Recognition Days calendar.
Looking for the 2026 calendar? View the 2026 Health Observances Calendar .