Beyond CRM: Lessons from Consumer-Driven Health Care


SHSMD Education Sponsored Webinars


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Digital marketplaces have set a high bar in meeting consumer expectations for the delivery of health care. Consumers expect transparent access to information, new tools, and innovative support to help them navigate health care decisions. Health care strategists play a critical role in helping individuals choose the right provider, making it easier for them to connect with that provider, and helping them manage their own care.

Join Andrea Pearson, chief marketing officer of Healthgrades, to learn about strategic changes required to navigate and maintain leadership in the fast-changing health care environment.

Learning objectives:

  • Understand drivers of consumer expectations
  • Learn about strategic approaches to meet consumers where they are
  • Consider paradigm changes to patient communication


Andrea Pearson, Chief Marketing Officer, Healthgrades

* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.