Digital marketplaces have set a high bar in meeting consumer expectations for the delivery of health care. Consumers expect transparent access to information, new tools, and innovative support to help them navigate health care decisions. Health care strategists play a critical role in helping individuals choose the right provider, making it easier for them to connect with that provider, and helping them manage their own care.
Join Andrea Pearson, chief marketing officer of Healthgrades, to learn about strategic changes required to navigate and maintain leadership in the fast-changing health care environment.
- Understand drivers of consumer expectations
- Learn about strategic approaches to meet consumers where they are
- Consider paradigm changes to patient communication
Andrea Pearson, Chief Marketing Officer, Healthgrades
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