Resource Library

This guide outlines a strategic planning process to help you craft a plan. Learn best practices, practical examples and insights from strategists.

A marketing plan serves as the blueprint for all marketing efforts. This publication provides marketers from hospitals, health systems, medical practices and other health care organizations with a comprehensive overview of the major elements of a marketing plan.

This new SHSMD guide provides innovative and practical information and tools to help you design a population health plan that is consistent with your organization’s mission and strategic goals.