A marketing plan serves as the blueprint for all marketing efforts. This publication provides marketers from hospitals, health systems, medical practices and other health care organizations with a comprehensive overview of the major elements of a marketing plan.
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This new SHSMD guide provides innovative and practical information and tools to help you design a population health plan that is consistent with your organization’s mission and strategic goals.
Find out how your organization's strategic planning stacks up against the best in this benchmarking study. The book presents findings of a SHSMD survey of 440 healthcare organizations to determine current practices in healthcare strategic planning, then profiles 12 healthcare organizations that exemplify advanced planning approaches.