Finding Sticky Calls to Action "CTAs" for Sensitive Conditions
While consumers are open to information about heart health, orthopedics, diabetes, birthing centers, and sleep studies — they struggle with other conditions. Think back to the first time you were tasked with promoting bariatric surgery, urinary incontinence, colonoscopies, or even prostate exams. These present a challenge because getting a person to take action is difficult, and it’s easy to offend people. It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!
Speakers
- Elicia Newcom-Gregory, Director of Marketing, Norton Healthcare
- Bridget Thomas, Director of Client Success, Medicom Health
Members, to view this protected content, log in above.
Related Resources
Sponsored Webinars
Join this virtual session to hear digital experts discuss best practices for newer digital channels to effectively drive engagement while media…
Webinars
Hear what consumers in a recent national survey had to say about their concerns of returning to health care providers for care and what their…
Videos
Learn how one hospital expanded and promoted telehealth services after the COVID-19 pandemic began impacting patients' willingness to visit the…
Webinars
Living In A Post-Pandemic World: What Is The New Normal For Marketing and Communication Departments?
Join the Michigan Medicine leaders as they talk about what they’ve learned during the COVID-19 pandemic, how they’re thinking differently, and what…
Sponsored Webinars
At a time when confidence of patients returning to care is essential, the endorsement of their primary/family physician plays a critical role in re-…