Lessons From the Shark Tank: Pitching Your Strategic Marketing Growth Plans and Budget Needs to Senior Leadership
The popular TV series, "Shark Tank", has taught entrepreneurs in all business categories the importance of being able to clearly articulate strategic business plans and marketing considerations in order to receive buy-in and funding for their products and services. Seasoned professionals alike have been reminded of these important lessons, too. This session will help hospital marketers raise their own level of thoughtfulness as it relates to "pitching" their strategic business plans and budget needs to their senior leadership team. Through exploration of winning ideas and practices of big brands, this interactive session will be a real game changer for marketers.
Speakers
- Paul A. Szablowski, Independent Consultant and formerly Senior Vice President Brand Experience at Texas Health Resources
- Rob Rosenberg, President, Springboard Brand & Creative Strategy, Ltd.
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
In this session, hear about Saint Thomas Health's lung cancer multichannel marketing campaign.
Presentation Resource
Strategic media planning and measurement enable you to optimize your value to your organization, boost ROI, and wow the C-suite Not all stories are…
Presentation Resource
In this session, you will hear how a football rivalry and a compassionate athlete helped take on the fight against childhood cancer at Seattle…
Presentation Resource
Learn how Texas Health Physicians Group, Texas Health Resources' physician organization comprising more than 800 medical professionals, has used big…
Presentation Resource
This session will present and discuss Ascension's evolving approach to scanning, incubating, and diffusing innovations across the organization and…
Presentation Resource
This session will discuss the role of strategists to understand what data are needed, how insights can be produced, and how to use the data to help…