Lights, Camera, Action Effective Storytelling Through Digital Channels
Learn how one health system has made a rapid conversion from a traditional marketing platform to an integrated, digitally focused program. With careful planning, in less than one year Lakeland Health introduced a super-search engine optimization tool, developed a new corporate website under a responsive platform, and launched a customer relationship management system to enhance patient wellness communications. All of these avenues need a continuous content flow to drive engagement. Learn how the health system improved the visitor experience through integrated health content, and built an award-winning internal videography department to leverage video to tell its story.
Members, to view this protected content, log in above.
Related Resources
Magazine & Journal Articles
Customer relationship management (CRM) is a hot topic in healthcare marketing. From conferences to webinars to white papers, everyone seems to be…
Webinars
The age of consumer empowerment has arrived in the health care industry. Medical patients are now acting like informed customers, using digital to…
Presentation Resource
Hear about Nationwide Children's Hospital's solution to operational inefficiency while simultaneously increasing the program’s patient volumes and…
Presentation Resource
How can the attributes and skills highlighted in Bridging Worlds be applied to take your team to the next level? This session will allow participants…
Presentation Resource
Presentation Resource
The session will outline the measured results of a full-circle patient engagement strategy — from growing an activated consumer database to improved…