Lights, Camera, Action Effective Storytelling Through Digital Channels
Learn how one health system has made a rapid conversion from a traditional marketing platform to an integrated, digitally focused program. With careful planning, in less than one year Lakeland Health introduced a super-search engine optimization tool, developed a new corporate website under a responsive platform, and launched a customer relationship management system to enhance patient wellness communications. All of these avenues need a continuous content flow to drive engagement. Learn how the health system improved the visitor experience through integrated health content, and built an award-winning internal videography department to leverage video to tell its story.
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
To make its website as sweet as the town's iconic chocolate bar, Penn State Milton S. Hershey Medical Center took a patient-centered approach when…
Presentation Resource
Learn how Avera Health is using a multidisciplinary approach to marketing to build volume for new physicians, and to deepen patient relationships…
Presentation Resource
In theory, portals should help hospitals engage patients, improving their experience. Through innovation and education, HealthEast turned our portal…
Presentation Resource
Hear about Nationwide Children's Hospital's solution to operational inefficiency while simultaneously increasing the program’s patient volumes and…
Presentation Resource
In this presentation, you'll hear Avera Health and its digital agency, Click Rain, talk about the recent restructure to fit the new digital marketing…
Presentation Resource
In this session, hear about Saint Thomas Health's lung cancer multichannel marketing campaign.