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SHSMD24 Presentations & Handouts

Welcome to SHSMD24 in Denver!

This page hosts all supplementary materials for sessions – presentations, handouts, and more. Remember to bookmark for easy access. Slides and handouts can also be found under each session in the conference mobile app. Thank you for joining us and enriching the event with your presence.

SUNDAY, OCTOBER 13, 2024
4:15 p.m.-5:30 p.m.
Keynote | Diana Kander
MONDAY, OCTOBER 14, 2024
8:00 a.m.-8:45 a.m.
Concurrent Sponsored Sunrise Sessions
  • How Will Health Systems Grow in 2025? | Download PDF File Icon
  • Leveraging First-Party & Third-Party Data for Patient Acquisition | Download PDF File Icon
  • One Word Wisdom: High-Energy Insights from Healthcare Leaders | Slides Not Available
  • Harness the Power of AI with Hidden Funds for Healthcare Growth | Download PDF File Icon
  • Brandformance: Ignite Growth, Fortify Your Brand, and Accelerate Your Healthcare Marketing | Download PDF File Icon
  • Unlock the Power of Personalization: 5 Steps to Building a Modern Content Supply Chain | Download PDF File Icon
  • “Consumer” Is Not a Bad Word in Healthcare | Download PDF File Icon
9:05 a.m.-9:50 a.m.
Concurrent Sessions
  • Inclusive Marketing for Healthcare Brands | Download PDF File Icon
  • Opportunities for Child Mental Health Within Your MarComm Strategy | Download PDF File Icon
  • Data-Driven Workforce Optimization | Download PDF File Icon
  • Engaging Physicians and Leaders in Data-Driven Strategic Initiatives | Download PDF File Icon
  • Expanding to Short-Form Video? Here’s How to Leverage Your Existing Strategy | Download PDF File Icon
  • How We Built a Thought Leadership Engine to Amplify a Rural Health Care System | Download PDF File Icon Download Handout File Icon
  • Leveraging Location Analytics to Elevate Your Ambulatory Footprint | Download PDF File Icon
  • Stay Calm and Pivot - Leading Your MarCom Team Through Budgetary Challenges | Download PDF File Icon
1:00 p.m.-1:45 p.m.
Concurrent Sessions
  • “First, Do No Marketing.” Overcoming Clinical Leadership Objections | Download PDF File Icon
  • Designing Ambulatory Pricing Strategies in a Competitive Marketplace | Download PDF File Icon
  • Bringing Your CRM In-House | Download PDF File Icon
  • Enhancing Healthcare Strategy through GIS: Integrative Tools for Better Decision-Making | Download PDF File Icon Download Handout File Icon
  • It’s a Private Matter: Preserving Trust After a Privacy Breach | Download PDF File Icon
  • Social Media + Healthcare Heroes: A Dynamic Duo | Download PDF File Icon
  • The Critical Role of Leadership Development to Unlock Greater Well-Being at Work | Download PDF File Icon
  • Using the Power of a Strong Healthcare Brand to Minimize Disruption from New Competitors | Download PDF File Icon
3:15 p.m.-4:00 p.m.
Concurrent Sessions
  • Customer Loyalty: What it Really Means and How it Drives Strategic Growth | Download PDF File Icon Download Handout File Icon
  • Becoming the CEO of Your Life | Download PDF File Icon Download Handout File Icon
  • Building Morale, Metrics, and Community Ties with a Creative Communications Program | Download PDF File Icon
  • Harnessing the Power of Strategic Partnerships | Download PDF File Icon
  • Marketing Personalization in Healthcare: Unveiling the Wizard Behind the Curtain | Download PDF File Icon
  • Online Quick Care, Wait Times, and Expansive Online Care Experiences | Download PDF File Icon
  • Revolutionizing Patient Engagement and Care: Leveraging Clinical Propensity Models | Download PDF File Icon
  • The Power of Social: Scaling Human Connection from Awareness to Advocacy | Slides Not Available
TUESDAY, OCTOBER 15, 2024
8:30 a.m.-9:15 a.m.
Concurrent Sessions
11:00 a.m.-11:45 a.m.
Concurrent Sessions
12:00 p.m.-1:00 p.m.
Keynotes | Jocelyn Herrington, David L. Schreiner Ph.D.