Magazine & Journal Articles
American Hospital Association magazine and journal articles.
Learn how Lafayette General Health developed and deployed a partnership ranking decision tool to support its long-range strategic business objectives.
Find out why the value-based purchasing score is getting harder to predict and why HCAHPS is important to track.
Once upon a time, hospital marketing didn't exist. Public relations functions were focused almost exclusively around media relations and what we called community relations. Then came marketing (with the glamour of advertising), the Internet, Facebook, Tweet, and pins. Community relations (CR) faded…