SHSMD Releases Futurescan 2019-2024: Health Care Trends and Implications

Publication helps health care leaders plan for the future

Chicago (February 7, 2019)The Society for Healthcare Strategy & Market Development (SHSMD) of the American Hospital Association (AHA) today released Futurescan 2019-2024: Health Care Trends and Implications, a highly respected report developed jointly with the American College of Healthcare Executives (ACHE).

Futurescan includes an introduction by renowned health care futurist Ian Morrison, Ph.D., and features the following articles by eight thought leaders on issues that are transforming the field:

  • Drug Crisis: “Agents of Change: How Hospitals and Health Systems Can Change the Course of the Opioid Epidemic,” by Michael Botticelli, director of the White House Office of National Drug Control Policy under the Obama administration, and currently executive director of the Grayken Center for Addiction at Boston Medical Center.
  • Digital Health: “Flipping the Stack: Can New Technology Drive Health Care’s Future?” by Matthew Holt, founder and publisher of The Health Care Blog, cofounder of the Health 2.0 conference and a founding principal of Health 2.0 Advisors; and Indu Subaiya, D., executive vice president of Health 2.0 and co-founder of Health 2.0: User Generated Healthcare.
  • Biotechnology: “Bioelectronic Medicine: Creating New Treatment Paradigms,” by Chad Bouton, director of the Center for Bioelectronic Medicine at the Feinstein Institute for Medical Research at Northwell Health.
  • Value-Based Care, “Adopting the Attributes of High-Value Hospitals,” by Arnold Milstein, M.D., David S.P. Hopkins, Ph.D., Melora Simon and Thomas Wang, Ph.D., of the Clinical Excellence Research Center at Stanford University.
  • Physician Aggregation, “Health Systems Partner to Grow Consumer-Driven Physician Networks,” by Amir Dan Rubin, president and CEO of One Medical.
  • Hospital and Health System Governance: “Reaching the Limits of the Governance Model,” by James E. Orlikoff, president of Orlikoff & Associates Inc.
  • Policy and Regulation: “The Future Role of States in Health Care Policy and Regulation,” by Erin C. Fuse Brown,D., an associate professor of law and a faculty member of the Center for Law, Health and Society at the Georgia State University College of Law.
  • Workforce: “Solutions to Workforce Shortages May Require Strategic Partners,” by Susan Salka, president and CEO of AMN Healthcare. With commentary by Denise J. Mariotti, chief human resources officer at the Hospital of the University of Pennsylvania.

“Futurescan is a valuable resource for leaders, physicians and trustees to help hospitals and health systems prepare for the future,” said SHSMD President Rose Glenn. “The report explores key aspects of change that are having a profound impact on providers. It also includes expert insights into action steps executives and strategists can take to position their organizations for success in the rapidly evolving environment.”

According to ACHE President and CEO Deborah J. Bowen, “The publication examines issues all leaders need to understand to advance effective and efficient health care in their communities.”

Each article is supported by data from the latest Futurescan national survey, in which 180 senior health care executives from across the country shared their opinions on how various trends might affect their organizations over the next five years.

This year’s edition is sponsored by CareTech Solutions.

For more information, visit

About the Society for Healthcare Strategy & Market Development (SHSMD)
SHSMD, a professional membership group of the American Hospital Association, is the largest and most prominent voice for health care strategists in planning, business development, marketing, public relations, communications and physician strategy. SHSMD is committed to leading, connecting, and serving its members to prepare them for the future with greater knowledge and opportunity as their organizations strive to improve the health of their communities. The society provides a broad and constantly updated array of resources, services, experiences, and connections. For more information, visit

About the American College of Healthcare Executives (ACHE)
ACHE is an international professional society of healthcare executives who lead hospitals, healthcare systems and other healthcare organizations. ACHE’s mission is to advance its members and healthcare management excellence. ACHE offers its prestigious FACHE® credential, signifying board certification in healthcare management. ACHE’s established network of 78 chapters provides access to networking, education and career development at the local level. In addition, ACHE is known for its magazine, Healthcare Executive, and its career development and public policy programs. Through such efforts, ACHE works toward its vision of being the preeminent professional society for leaders dedicated to improving health. For more information, visit

About the Sponsor
CareTech Solutions is a leader in information technology (IT) and end-user interface services for more than 200 hospitals and health systems across the country. Since 1998, its 1,400 dedicated U.S.-based experts have created value for clients through customized IT solutions that contribute to improving the patient experience while lowering health care costs. CareTech Solutions is a health IT subsidiary of HTC Global, a global provider of IT solutions and business process outsourcing services. For more information, visit