Health Care 101: How the System Really Works

New to health care or changing roles? Quickly build confidence by understanding how the system really works and how decisions get made across hospitals, payers, and policy in the Orientation to Health Care course starting on Mar. 3.

New Release: Futurescan 2026

The newest edition of Futurescan is officially live. SHSMD members get free digital access to the full publication, featuring national trends, expert perspectives, and strategic implications for planning teams.

Fresh SHSMD25 Insights Now Available On-Demand

Get the full SHSMD25 experience from anywhere with new webinars and 30+ recorded sessions.

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2026 Calendar of Health Observances & Recognition Days

With over 240 health observances, this calendar is a comprehensive guide for organizing community events, shaping communications, and planning social media campaigns.

Executive Dialogue Report 2025

As health care leaders shift from crisis management to long-term strategy, traditional strategies may no longer address today’s evolving challenges. The SHSMD Executive Dialogue, sponsored by Kaufman Hall, explores innovative initiatives and partnerships to shape the future.

See How Your Team Stacks Up: BTN: MarCom Panel 1 is Now Open!

Get the data you need to compare your MarCom spend nationally, benchmark FTEs by function, and explore trends in AI adoption, resource allocation, and more.

Explore live and on-demand education built for today’s health care strategists.

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Health Care Marketing, Communications & Strategy

SHSMD equips health care strategists, marketers, and communicators with the knowledge, tools, and connections needed to drive measurable impact. From strategic planning and digital engagement to communications and analytics, SHSMD helps professionals turn insight into action and stay ahead of change in a complex health care environment.

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Marketing

Campaign strategy, analytics, digital marketing, and AI

Strategic Planning & Business Development

Enterprise strategy, growth planning, and performance alignment

Communications & Public Relations

Messaging, reputation management, and media relations

All Resources

Research, reports, tools, and member-exclusive content

New Resources

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Toolkit

Unlock Data: Tools Built for Health Care Marketers

Practical tools to turn data into action and strengthen day-to-day marketing decisions.

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Report

Executive Dialogue Report 2025

Sponsored by Kaufman Hall, this dialogue explores strategies for health care’s evolving challenges.

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Research

Consumer Experience Reports Compendium

Recently conducted customer research and consumerism reports reflecting national shifts in behavior.

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Dashboard

MarCom Benchmarking

Benchmark budgets with By the Numbers: MarCom. Interactive dashboard available. Submit your data today.

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Explore SHSMD

Quick links to featured programs, publications, and learning opportunities.

SHSMD25 Virtual

Access SHSMD25’s full lineup on-demand and dive into fresh, actionable insights.

Futurescan 2026

Strategic planning starts here. The latest Futurescan publication is now available.

Continuing Education

Join upcoming courses and webinars, or access on-demand sessions anytime.

Membership

Stay at the forefront of health care and advance your career with SHSMD by your side.

Upcoming Events

Jan

29

Student Member Professional Development Series | Workshop 1

Event Begins: Thu, Jan 29, 2026

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Feb

6

Student Member Professional Development Series | Workshop 2

Event Begins: Fri, Feb 06, 2026

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Feb

12

Student Member Professional Development Series | Workshop 3

Event Begins: Thu, Feb 12, 2026

Learn More

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Who are SHSMD members?

SHSMD members include health care strategy professionals involved in strategic planning, marketing, business development, digital engagement, communications and public relations – interconnected disciplines that are helping to shake the rapidly evolving health care landscape and promote health in their communities. SHSMD members are innovators, storytellers, collaborators and strategic change agents dedicated to constant progress and advancement.

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