Breakout session topics include internal communication strategy, creating meaningful campaigns for diverse audiences, developing inclusive content, AI for language translation, new apps for health care audiences and more.
DAY 1 - June 8, 2021
10:00-10:50 a.m. CT Opening Keynote Session
Title: Long COVID: Enabled by Social Media, Patients Define an Urgent New Need
Speaker: Dave deBronkart
11:00-11:50 a.m. CT Breakout One
Title: How Clubhouse Conversations are Connecting Health Care Researchers, Practitioners, Patients, and More.... Join the Club!
Speakers: Katherine Y. Brown, EdD; Dan Hinmon; Kristine Austin
12:00–12:50 p.m. CT All Attendee Networking Event
Virtual Roundtables
1:00-1:50 p.m. CT Breakout Two
Title: Smarter Together: Influencer Marketing, TikTok, & Other Digital Tactics to Shake Up Your Marketing Mix
Speaker: Craig Fairfield; Amanda Herriman; Bill Wax
Sponsored by Wax
2:00-2:50 p.m. CT Breakout Three
Title: Real-Time Relevance: How Johns Hopkins Medicine Uses Digital Behavioral Insights to Engage Physicians
Speakers: Therese Lockemy, MBA; Shannon Ciconte; Edith Hodkinson
Sponsor: DMD
ADD-ON WORKSHOPS - June 9, 2021
10:00-11:30 a.m. CT Workshop One SOLD OUT!
Title: The Era of Digital Relationships | How to Build Relationships with Patients Online
Speaker: Elle Pierson RN, MBA
12:30-2:00 p.m. CT Workshop Two SOLD OUT!
Title: How to Optimize, Measure, and Report on Social Media Marketing within Health Care
Speakers: Dana Alexander Nolfe and Amy Lavigne
DAY 2 - June 10, 2021
10:00-10:50 a.m. CT Keynote Session
Title: How Stress, Burnout and Fatigue Impacts Performance
Speaker: Bobbie Nicole Ray-Sannerud, PsyD
11:00-11:50 a.m. CT Breakout One
Title: Creating Inclusive Web and Social Content for Transgender Patients
Speakers: Aleksandra Golota; Sarah Ridgeway; Amy Sarah Marshall
12:00p.m. CT - Clubhouse Networking
Join the conversation in the Clubhouse app!
12:20p.m.-12:50p.m. - Lunch & Learn
Title: So You Have a Podcast...Now What? Tips for Boosting Podcast Engagement Across Multiple Platforms
Speaker: Bill Klaproth
1:00-1:50 p.m. CT Breakout Two
Title: Emerging Trends in Internal Communications
Speaker: Julie Scott
2:00-2:50 p.m. CT Breakout Three
Title: The Strategic Advantage of Owning Your Online Community
Speakers: Colleen Young; Lee Aase
