Discover how to build a connected data foundation, use CRM as the hub for journeys and outcomes, and apply analytics and AI to prove ROI.
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AI and ChatGPT are reshaping search—learn how to adapt paid media, optimize campaigns, and stay HIPAA-compliant in 2025.
Connect with peers and explore the crucial intersection of marketing and operations within health care, specifically focusing on the optimization of care delivery.
Vice President of Marketing at a Heart and Lung Center explains how the hospital marketing team used Health Observance content to more than double the number of cardiac patient appointments in just one year.
In this three-part workshop series led by a former health system CEO and authority on staff engagement, we’ll explore recent research around the changing workplace climate and specific leadership practices that can combat disengagement and burnout at all levels of the organization.
Join renowned futurist Ian Morrison, Ph.D., for this webinar on the latest edition of SHSMD's annual guide to trends in the field featuring subject matter experts on key topics.