Today's marketers are using advanced technology and strategies to improve consumer acquisition, engagement and retention. But, how do we prove marketing effectiveness while becoming strategic business partners focused on growth goals? The answer lies in five marketing metrics.
Feb 13, 2020
Jan 14, 2020
By attending this free program, you will learn gender-affirming terms and practices, become familiar with the challenges embedded in the transgender patient experience and develop a vision for shifting your organization’s culture towards more robust inclusion.
Nov 26, 2019
Your browser does not support the video tag. Want more? Stay at the forefront of health care, strengthen your organization and advance your career with the Society of Health Care Strategy & Market Development by your side.
Nov 14, 2019
Learn how Bozoma “Boz” Saint John has become a trail blazing brand marketing executive and change agent by humanizing some of the most popular brands through a focus on empathy, authenticity and inclusion. She will share how pop culture’s ability to disrupt narratives is a real opportunity for all…
Oct 31, 2019
Join renowned futurist Ian Morrison, Ph.D. on February 5, 2020 for a webinar on the latest edition of SHSMD's annual guide to trends in the field as he summarizes Futurescan articles written by thought leaders on key topics.
Oct 2, 2019
Today’s savvy consumers are increasingly using digital channels to access care. 51% of patients have scheduled an appointment online and 70% prefer a provider that offers digital reminders. What should a health system consider when engaging these patients? The panel will address digital strategies…
Sep 25, 2019
In today's competitive health care market, it can be difficult to implement and socialize a reputation management and transparency initiative across an entire enterprise health care organization.
Aug 28, 2019
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Jul 2, 2019
Are you spending too much promoting hospital awards? Take an eye-opening look at what health care consumers really think of hospital quality awards and how these rankings drive their health care decisions.
Jul 2, 2019
Johnny Smith, Senior Director of Marketing and Communications for Ascension, will discuss how Ascension developed and implemented a comprehensive PR strategy to support the brand rollout across 2,600 sites of care in 21 states and Washington D.C.