Learn how AI-powered website search can improve patient access, content discovery and digital engagement.
Webinars
Webinars hosted by the American Hospital Association and its business units.
In this webinar, learn how Generative Engine Optimization (GEO) can improve your health systemâs visibility, accuracy and trust across AI-powered search platforms.
Benchmark your health care MarCom budgets, staffing and priorities with new SHSMD By the Numbers data and actionable insights.
Join this webinar to see how Onvida Health transformed a community hospital into a purpose-driven health systemâand walk away with a practical roadmap to align culture, brand, and stakeholders for measurable, lasting impact.
Explore mechanisms to unify care delivery within regions to enhance performance and create a win-win proposition for patients, the health system, and all regional members.
Connect with peers and explore the crucial intersection of marketing and operations within health care, specifically focusing on the optimization of care delivery.
Meet Up Time: 1pm - 2pm CT | 2pm - 3pm ET | 11am â 12pm PTJoin a few of SHSMD's Board members for the next Member Meet Up to delve into "Understanding and Responding to Current Changes." This session will provide a platform for health care strategy professionals to share their experiences, discussâŠ
Keeping at the forefront of health care transformation and rebuilding means looking around the curve to whatâs ahead. Futurescan 2025 draws on the subject matter expertise of several of the nationâs top health leaders to synthesize key trends that will shape health care. Tune into the upcomingâŠ
Check out this free webinar for members that will emphasize the importance of collaboration between Risk Management and Marketing/Communications teams in health care organizations to effectively mitigate social media risks.