Pattern Recognition

Definition: Use inference to look within and beyond the numbers to detect underlying patterns and trends. Example: Estimate future population health needs based on demographic and other data trends.

Relates to: Generate Data-Driven Insight

SKILL DEVELOPMENT RESOURCES

ONLINE RESOURCES

Applying Advanced Analytics in Consumer Companies
Integrating Data into a Holistic View
Making Data Analytics Work: Three Key Challenges
SHSMD logo icon Turning Big Data into Practical Data: Marketing's Guide to Improving Strategy with Data-Driven Planning 

BOOKS

Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning, 1st Edition


TOOL RESOURCES

Tools to support this skill may include:

Geocoding: Geocoding Health & Other Types of Data
GIS: GIS Tutorial for Health, 5th Edition
Metadata: HealthData.gov
Metadata: Metadata (The MIT Press Essential Knowledge series)
Segments: One Size Does Not Fit All: Think Segmentation
SHSMD logo icon Segments: Right on Target: Looking at the People Behind the Numbers