Scenario Planning for Hospitals and Health Systems


Scenarios enable planners to harness the power of storytelling to create a big-picture view of possible futures. This way, planners can craft a vision for a future organization and unify their entire organization in building the future they want while avoiding outcomes they don’t want to see. Connect today’s discoveries to tomorrow’s decisions with this guide to understanding the trends shaping tomorrow and turning those trends into stories.

This guide leads planners through the process of identifying important trends, bringing them together into a coherent picture, and creating visions of possible futures that will lead organizations to action. Learn how to activate your organization through storytelling about possible futures and guide it through today’s uncertainties.

Free to SHSMD members, this guide walks you through the steps of building scenarios and is full of examples. Equip yourself with the tools you need to build a vision of futures to seek and futures to avoid.


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Looking for the latest resource? Explore SHSMD’s updated Scenario Planning Starter Tool for Health Care Strategists for practical support in getting started with scenario planning.

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