Behavioral Marketing

In this SHSMD Education sponsored webinar, learn how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers.
During this webinar, they will show how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers
Be among the first to see the Executive Summary of the new Humanizing Brand Experience Vol 5 report.
This session will show how some simple shifts in thinking can have a positive impact on behavior change through a combination of behavioral science theory and creative real-world examples.
Definition: Understand principles of human behavior; observe and analyze behavior to understand and influence decision making. Example: Use nudge-type interventions for better outcomes. Relates to: Tell Stories. Create Experiences