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Apr 8, 2018
Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.
Apr 8, 2018
Join a panel of research pros from University of Illinois Hospital & Health Sciences System, The Blackstone Group and panel provider Cint moderated by marketing firm Laughlin Constable to learn about innovative options for conducting consumer research when time and costs are constraints.
Sep 24, 2017
When is digital media most effective? What are the proven models for success? New programmatic media can create a digital pathway to target specialty referrals and track patient conversions. Learn how to utilize inpatient case counts by ZIP Code to develop Brand Development and Category…
Sep 24, 2017
Most surgical programs can tell you how many cases they did last year, but very few can share how many they didn’t do. What’s needed is a tracking measurement that shows how many people are slipping through the cracks —and more importantly, where they’re dropping off along the way.
Sep 24, 2017
Gaining a deep understanding of physician behavior by evaluating physician activity and referral data from your market paves the way to achieving physician alignment that drives growth. University Hospitals understood the need to augment their current use data and analytics to continue to grow…
Mar 28, 2017
Join Gary Druckenmiller, Vice President, Marketing Practice Leader on March 28 as he shares how leading health systems have developed goal-driven marketing metrics within their organizations to substantiate their marketing programs. He will examine the availability, timeliness, and accuracy of…
Nov 7, 2016
How can a health system develop optimal new wellness programs tailored specifically to its unique market? That's the challenge Fairview Health Services, headquartered in Minneapolis, Minnesota, faced in 2015 as part of its strategy to develop new services that would meet the needs of the community…
Aug 30, 2016
Gundersen Health System is using an online consumer panel to make and validate marketing decisions. As hospital and health system leaders and marketers, we must evolve to meet the expectations of the engaged healthcare consumer. But how? Many of us have adjusted our business models or made changes…
Jul 30, 2016
As healthcare strategists, we may also long for a similar scorecard to help us turn potential opportunities into real winners. The hospital leadership at AAMC teamed up to pinpoint gaps in services as well as the missing pros—the physician specialists and other clinicians—that might help grow…