Guides and Reports
American Hospital Association guides and reports for members and the health care field.
Futurescan 2022–2027 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.
Plan and pitch stronger health care stories with a structured brief that clarifies goals, audiences, messaging, visuals, and media distribution.
Plan, create, and improve social content with a 9-step editorial workflow that aligns your team, sharpens messaging, and drives measurable engagement.
A comprehensive visual summary of the competencies strategists need, designed to help individuals and teams identify development priorities.
Templates and guidance to surface, test, and align the assumptions that shape your strategy so plans stay grounded in likely futures.
Actionable lessons from three organizations on launching sustainable population health work through community partnerships and layered solutions.
Actionable lessons from three organizations on launching sustainable population health work through community partnerships and layered solutions.
A step-by-step tool to scan trends, build contrasting scenarios, and identify strategies that stay strong across multiple possible futures.
A strategic questionnaire to assess alignment, capacity, reputation, and messaging readiness before investing in service line marketing.
A decision worksheet to compare audience fit, effort, and impact so you can choose the right approach for humanizing your brand.