Guides/Reports

Nov 10, 2021
Futurescan 2022–2027 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.
Nov 16, 2022
Futurescan 2023 is the latest in a series of publications for health care leaders that the American Hospital Association’s Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually…
Apr 21, 2022
Informed by more than 28,000 consumers and with rankings of more than 200+ brands across the country, this report highlights emerging consumer trends, needs, and behaviors that have arisen as we begin to leave the pandemic behind us.
Mar 9, 2022
The PowerPoint presentation, Futurescan 2022, features highlights from the latest edition of Futurescan, one of the industry's most respected health care trends forecasts. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards.
Feb 1, 2022
This members-only report on compensation and work satisfaction gives you the insights you need to make compensation and other career decisions with certainty.
Nov 19, 2021
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider. 
Nov 19, 2021
The Thought Leader Forum report, sponsored by Kaufman Hall, shares what senior leaders feel about the profound impacts of the COVID-19 pandemic, the many changes made in response, and what health care will look like post pandemic. 
Sep 28, 2021
The Kaufman Hall 2021 State of Consumerism report details industry performance related activities designed to enable patients to become wholly involved in their healthcare.
Apr 22, 2021
Humanizing Brand Experience Vol 4 is the deepest, most comprehensive and clearest pre-post COVID-19 view of consumer, brand and experience needs in the health care industry. Informed by more than 30,000 consumers and with rankings of more than 200+ brands across the country, this first-of-its kind…
Apr 1, 2021
Futurescan 2021–2026 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.