Social Media

This session will demonstrate the need for advocacy, professionalism, branding, and awareness on social media’s impact for brand success.
Take a dive inside the innovative content distribution techniques being used by top health care organizations such as Orlando Health. The organization will shares its secret for consistent success combining earned and viral campaigns.
Until recently many leaders refrained from taking aggressive public stands on controversial issues. There have always been high-profile leaders in certain industries who aren't afraid to speak up, but healthcare leaders in general tend to be more reserved. If you sensed a change recently, you're…
The marketing team at Henry Ford Health System is using digital content — from social media messaging to blog posts — to engage with consumers and drive online traffic. When consumers visit your Facebook page or website, is what they see and read representative of the experience they have in your…
SHSMD members work diligently to ensure their media policies are in compliance with the U.S. Department of Health and Human Services (HHS) rules. Although HHS has not altered their rules, there has been attention by the Office for Civil Rights (OCR) to address HIPAA compliance issues. Now is the…
SHSMD members work diligently to ensure their media policies are in compliance with the U.S. Department of Health and Human Services (HHS) rules. Although HHS has not altered their rules, there has been attention by the Office for Civil Rights (OCR) to address HIPAA compliance issues. Now is the…
Kathy Wilets and Libby Mitchell from University of Utah Health Care will discuss how Twitter and Facebook can be your best friends in times of crisis, even when the trolls come calling.