Of course, social media, community outreach, brand journalism, websites, SEO, advertising, paid search, CRM, and a digital presence are all vitally important. But the changing world of essential public relations also includes content partnering with media, both traditional and digital, to develop a strong brand, reach massive numbers of people, gain public trust, and drive business. This case study will show how Intermountain Healthcare has successfully developed ten media content relationships that produce remarkable results that can be replicated at other organizations.
- Daron Cowley, Senior Communications Director, Intermountain Healthcare
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