Predictive Marketing: Mapping the Future
In an ever-evolving marketplace, hospitals must adapt quickly to maximize their return on marketing expenditures. Using predictive marketing, hospitals can develop targeted campaigns that align with population shifts, demographic shifts and behavioral trends. In this session, attendees will see how we did just that for South Nassau Communities Hospital, a not-for-profit hospital on Long Island. They will gain first-hand insights on merging big data with hospital data and client-specific research to predict market trends, increase market share and provide patient value.
- Bill Wax, President, Wax Custom Communications,
- Joe Calderone, Senior Vice President of Corporate Communications & Development, South Nassau Communities Hospital
Members, to view this protected content, log in above.
Related Resources
Guides and Reports
A strategic questionnaire to assess alignment, capacity, reputation, and messaging readiness before investing in service line marketing.
Guides and Reports
A decision worksheet to compare audience fit, effort, and impact so you can choose the right approach for humanizing your brand.
Guides and Reports
A fast interview guide to clarify goals, capacity, patient needs, and competitive context before building a service line campaign.
Guides and Reports
A simple maturity framework to benchmark your team and plan the next roles, capabilities, and tech investments needed to scale.
Guides and Reports
Six quick, practical tactics to improve open and engagement rates through stronger messaging, cadence, and clearer calls to action.
Guides and Reports
A patient journey checklist to evaluate key touchpoints from search to follow-up, helping you reduce friction and improve consistency.