Transforming Marketing into an ROI Revenue Driver
Leverage the revenue producing results from your marketing efforts to support and grow marketing budgets and change the way your organization thinks about marketing. Hear how other industries and SCL Health is changing the role of marketing from supporting lines of business to being considered their own profit center. Learn how to build a return on investment performance process to improve/create strategies and more effective implementations with robust measurement practices.
- Jim Ochu, Managing Director, HLK
- John Berg, Vice President, System Marketing, SCL Health System
Members, to view this protected content, log in above.
Related Resources
Guides and Reports
Plan, create, and improve social content with a 9-step editorial workflow that aligns your team, sharpens messaging, and drives measurable engagement.
Guides and Reports
A strategic questionnaire to assess alignment, capacity, reputation, and messaging readiness before investing in service line marketing.
Guides and Reports
A decision worksheet to compare audience fit, effort, and impact so you can choose the right approach for humanizing your brand.
Guides and Reports
A fast interview guide to clarify goals, capacity, patient needs, and competitive context before building a service line campaign.
Guides and Reports
A simple maturity framework to benchmark your team and plan the next roles, capabilities, and tech investments needed to scale.
Guides and Reports
Six quick, practical tactics to improve open and engagement rates through stronger messaging, cadence, and clearer calls to action.