Using Data-Driven Experiential Marketing to Engage and Educate Consumers Around Choosing the Appropriate Level of Care
OhioHealth is expanding emergency care in the communities we serve through a network of retail-oriented, consumer friendly freestanding emergency care locations. This expansion is coupled with an already robust network of urgent care and primary care locations. As we expand our front doors, and offer various levels or care across our communities, we are challenged with ensuring that consumers understand these choices and choose the right care at the right place at the right time. This session will look at how OhioHealth took a non-traditional marketing approach to engage and educate consumers around this topic.
Speakers
- Kara Coates, Director, Events and Sponsorships, OhioHealth
- Lewis Sanderow, Senior Director, Marketing, OhioHealth
Members, to view this protected content, log in above.
Related Resources
Guides and Reports
A strategic questionnaire to assess alignment, capacity, reputation, and messaging readiness before investing in service line marketing.
Guides and Reports
A decision worksheet to compare audience fit, effort, and impact so you can choose the right approach for humanizing your brand.
Guides and Reports
A fast interview guide to clarify goals, capacity, patient needs, and competitive context before building a service line campaign.
Guides and Reports
A simple maturity framework to benchmark your team and plan the next roles, capabilities, and tech investments needed to scale.
Guides and Reports
Six quick, practical tactics to improve open and engagement rates through stronger messaging, cadence, and clearer calls to action.
Guides and Reports
A patient journey checklist to evaluate key touchpoints from search to follow-up, helping you reduce friction and improve consistency.