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Boston Children's will share three functional perspectives "marketing, physician relations, and patient access " on reimagining the referring physician experience to drive national growth. The panelists will discuss how "Voice of the Customer" was leveraged to inform its access initiatives to deliver high-touch, technology-enabled, and streamlined service to its referring physicians.
Hear how Aurora Healthcare and insurance company Horizon Healthcare Services turned to their secure, online communities of thousands of members to gain feedback and insight that has helped drive successful organizational decisions. You will also learn how leading organizations survive and thrive in today's consumer-led world of healthcare.