Jul 30, 2019
Learn how you can better combine and leverage health care and non-health care data to better understand and target new prospects, retain new and existing patients and activate them in their health outside of the clinical setting, building long term relationships and loyalty.
Nov 7, 2018
How can health care organizations proactively help the public to better understand their personal and family risk for cancer and encourage them to seek genetic testing? In 2015, HudsonAlpha Institute for Biotechnology—a nonprofit organization dedicated to advancing genomic technology and sciences—…
Apr 8, 2018
In this session, participants will learn how to collect real time point of service feedback from web visitors and leverage that information to make website changes that will improve usability and ultimately brand image.
Sep 24, 2017
When is digital media most effective? What are the proven models for success? New programmatic media can create a digital pathway to target specialty referrals and track patient conversions. Learn how to utilize inpatient case counts by ZIP Code to develop Brand Development and Category…
Sep 24, 2017
Most surgical programs can tell you how many cases they did last year, but very few can share how many they didn’t do. What’s needed is a tracking measurement that shows how many people are slipping through the cracks —and more importantly, where they’re dropping off along the way.
Apr 8, 2017
Imagine utilizing predictive analytics and interactive mapping to identify unsaturated market areas full of unmet patient demand, overlay ideal payer mix projections, and forecasting future financial success. Healthcare providers can now create predictive, neighborhood level strategic plans for…
Apr 8, 2017
Is your planning process nimble enough? Are you receiving valuable input? Are you monitoring progress well and frequently enough? Is the plan yielding the outcomes you seek? This survey report includes key survey findings and key thoughts from leading health care planners.
Feb 28, 2017
"All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident." For healthcare strategists today, this quote from the German philosopher Arthur Schopenhauer reflects the relationship between skepticism and the process of…