The AHA Digital Pulse is a free tool for SHSMD members that also belong to the AHA to learn where existing capabilities can support scaling digital transformation.
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Join this virtual session to hear digital experts discuss best practices for newer digital channels to effectively drive engagement while media consumption is at an all-time high, strategies to defend budgets needed to jump-start high-value campaigns that support financial recovery, channels and calls-to-actions proven to deliver contribution margin and ROI, and engagement strategies that drive both in-person and telehealth visits within a single, integrated campaign.
The presentation will draw on the insights gained through the US government's support of health IT implementation since the Health Information Technology for Economic and Clinical Health Act of 2009 was enacted.