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2019
Virtually every health system uses Facebook to promote its brand. But how many have gone live on the largest social media platform in the world? Cynthia Schmidt, marketing chief at Virginia Commonwealth University (VCU) Health in Richmond, and Keith Kaufelt, VCU social media specialist, say doing so can transform the conversation with your community.
2019
If you're like millions of Americans, you've seen the award-winning television show "Shark Tank," in which entrepreneurs have 10 minutes to sell investors on their business idea. Now transfer that image to the last time you walked into the C-suite to sell your annual strategic marketing plan and budget.
2019
When Ascension's leadership began implementing a major strategic shift away from its distributive leadership model to form a cohesive health system operating hospitals, medical groups and clinics across the country, that had to change.
2019
In today's competitive health care environment, physician engagement is a top strategy for increasing referrals and market share. As a relatively new regional health system, Trinity Health of New England needed to go beyond mere engagement to align employed and community-based physicians with organizational priorities for a shared mission, clinical integration and revenue growth.
2019
The meteoric rise of consumerism is one of the most the most significant challenges facing the health care field. Today's consumers expect the same transparency, convenience and personalization from their health care providers that they receive from Netflix, Amazon and even their bank.
2019
Learn how you can better combine and leverage health care and non-health care data to better understand and target new prospects, retain new and existing patients and activate them in their health outside of the clinical setting, building long term relationships and loyalty.
2019
We have identified three forces as primary disruptors of traditional hospital and health system business models: technology based innovation, market structure transformation and new model organizations.
2019
The course will cover the following four topic modules, which include webinars, case examples, discussion board assignments, and access to a library of additional resources (conference session recordings, templates, white papers, articles, etc.). Complete all course requirements and earn a SHSMD Credential in Health Care Digital Marketing Strategy, which can be shared as a digital badge on social media.
2019
Learn how hospitals and health systems are partnering with other organizations to advance population health in their communities, to validate your thoughts and approaches and get new ideas from peers.
2019
his members-only benchmarking report gives you the insights you need to make compensation and other career decisions with certainty, whether you are hiring, planning department expansion or looking to make your next career move.
2019
Are you spending too much promoting hospital awards? Take an eye-opening look at what health care consumers really think of hospital quality awards and how these rankings drive their health care decisions.
2019
Johnny Smith, Senior Director of Marketing and Communications for Ascension, will discuss how Ascension developed and implemented a comprehensive PR strategy to support the brand rollout across 2,600 sites of care in 21 states and Washington D.C.
2019
This webinar will explore various integration approaches to service line strategy from two of the nation's leading health systems-Atrium Health and Ascension.
2019
Scenarios enable planners to harness the power of story-telling to create the big picture view of possible futures. This way, planners can craft a vision for a future organization and unify their entire organization in building the future they want and avoid the outcomes they don’t want to see happen. Connect today’s discoveries to tomorrow’s decisions with this guide to understanding the trends that are shaping tomorrow and turning trends into stories. 
2019
  Replay the Webinar:View the SHSMD Education Recorded Webinar For a PDF copy of the presentation, please email: connect@evariant.com
2019
  Members and Nonmembers: Click here to access the webinar recording and a PDF of the presentation.
2019
This Issue Brief from The Value Initiative outlines the many challenges facing hospitals in rural communities and highlights four strategies that rural hospitals are using to address these challenges.
2019
In this webinar, we’ll look at how OSF Health Care partnered with Binary Fountain to unify their patient feedback and response process by responding to feedback publicly and providing patients with a superior health care experience through open access to data and community reviews.
2019
AMITA Health will share how they tackled self-scheduling challenges and created an access optimization strategy that enhanced their digital front doors and navigates patients to the right provider and care setting for online appointment scheduling.
2019
Panelists discussed the potential for better primary care models to bend the cost curve, the interplay between digital and in-person primary care, partnerships with hospitals and health systems, and the shortage of primary care providers. This report provides an overview of the key insights and takeaways from the forum.