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2019
We have identified three forces as primary disruptors of traditional hospital and health system business models: technology based innovation, market structure transformation and new model organizations.
2019
The course will cover the following four topic modules, which include webinars, case examples, discussion board assignments, and access to a library of additional resources (conference session recordings, templates, white papers, articles, etc.). Complete all course requirements and earn a SHSMD Credential in Health Care Digital Marketing Strategy, which can be shared as a digital badge on social media.
2019
Learn how hospitals and health systems are partnering with other organizations to advance population health in their communities, to validate your thoughts and approaches and get new ideas from peers.
2019
his members-only benchmarking report gives you the insights you need to make compensation and other career decisions with certainty, whether you are hiring, planning department expansion or looking to make your next career move.
2019
Are you spending too much promoting hospital awards? Take an eye-opening look at what health care consumers really think of hospital quality awards and how these rankings drive their health care decisions.
2019
Johnny Smith, Senior Director of Marketing and Communications for Ascension, will discuss how Ascension developed and implemented a comprehensive PR strategy to support the brand rollout across 2,600 sites of care in 21 states and Washington D.C.
2019
This webinar will explore various integration approaches to service line strategy from two of the nation's leading health systems-Atrium Health and Ascension.
2019
Scenarios enable planners to harness the power of story-telling to create the big picture view of possible futures. This way, planners can craft a vision for a future organization and unify their entire organization in building the future they want and avoid the outcomes they don’t want to see happen. Connect today’s discoveries to tomorrow’s decisions with this guide to understanding the trends that are shaping tomorrow and turning trends into stories. 
2019
  Replay the Webinar:View the SHSMD Education Recorded Webinar For a PDF copy of the presentation, please email: connect@evariant.com
2019
  Members and Nonmembers: Click here to access the webinar recording and a PDF of the presentation.
2019
This Issue Brief from The Value Initiative outlines the many challenges facing hospitals in rural communities and highlights four strategies that rural hospitals are using to address these challenges.
2019
In this webinar, we’ll look at how OSF Health Care partnered with Binary Fountain to unify their patient feedback and response process by responding to feedback publicly and providing patients with a superior health care experience through open access to data and community reviews.
2019
AMITA Health will share how they tackled self-scheduling challenges and created an access optimization strategy that enhanced their digital front doors and navigates patients to the right provider and care setting for online appointment scheduling.
2019
Panelists discussed the potential for better primary care models to bend the cost curve, the interplay between digital and in-person primary care, partnerships with hospitals and health systems, and the shortage of primary care providers. This report provides an overview of the key insights and takeaways from the forum.
2019
A marketing plan serves as the blueprint for all marketing efforts. This publication provides marketers from hospitals, health systems, medical practices and other health care organizations with a comprehensive overview of the major elements of a marketing plan.
2019
Futurescan 2019–2024 explores key forces that are transforming the future of health care. The annual publication features articles by a panel of thought and opinion leaders on the following important issues:
2019
This profile from American Hospital Association’s Value Initiative describes how Northern Maine Medical Center (NMMC), a small rural hospital, purchased a local retail pharmacy.
2019
Most physicians aren’t exposed to the art and science of referral development in medical school, but it can significantly impact practice growth and success. Learn how to best equip new and established physicians to be stronger at building and nurturing referral partnerships.
2019
This report from SHSMD gives insights into planning operations, department structures, budgets, challenges and successes that will inform benchmarking and strategic planning operations.
2019
This session provides an in-depth look at survey results from more than 200 hospitals, including the specific types of initiatives organizations are targeting, existing capability gaps, and key areas requiring additional focus by hospital and health system executives and boards as health care moves to a more consumer-centric focus.