On-Demand Educational Webinars
Explore Futurescan 2026 and uncover key trends shaping health careâs future. Join Jeff Goldsmith for expert insights on whatâs next.
Discover how analytics and process optimization improve patient access, ease staffing strain, and boost efficiency in health care delivery.
Learn how Brookings Health carefully announced to their community in Summer 2023 that they would no longer be in network with Medicare Advantage (MA) plans.
In this session, weâll walk through a real-world case study of a health care organization that expanded into upper funnel advertising for the first time. Youâll learn how to set up a rigorous testing framework, use geographic or audience-level controls to isolate performance, measure trueâŠ
This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMDâs 2024-2025 By The Numbers: MarCom
Hospitals and health systems have long been targeted by negative narratives that portray them as profit-driven entities prioritizing revenue over patient care.
Learn how to speed up your SEO content production, increase its impact with your intended audience, and further nurture that traffic through your socialsâall by executing a âvideo-to-blogâ content strategy.
Watch this on-demand webinar with a renowned futurist Ian Morrison, Ph.D., on the latest edition of SHSMD's annual guide on key health leadership topics.
Learn how a hospital marketing team used Health Observance content to more than double the number of cardiac patient appointments in just one year.