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How do marketers at one of the world's most advanced medical laboratories improve upon the services they provide to customers around the globe? Mayo Medical Laboratories developed a digital communications hub called Insights after customers and internal stakeholders alike were voicing concerns about the functionality and usefulness of the MML website.
What's your role in working with and communicating to your physicians? Fresh off a recent lively discussion on the topic with the medical staff at University of Iowa (UI) Health Care, here are ten steps you can take to refresh your physician communications.
Lead Healthcare’s Transformation with SHSMD ADVANCE™ SHSMD ADVANCE™ is a comprehensive learning framework that includes a series of skill building tools that will help you and your health care strategy team assess, build, and promote your strategic abilities.
With 77% of consumers searching online before making an appointment with a provider, health care marketers are building the “digital front door” to help engage and acquire them. But what does a digital strategy look like for this when there are multiple touchpoints a consumer experiences before selecting a provider? This panel will help define the elements needed to align your digital marketing with a person’s journey to care.
  “Radical convenience” has transformed the way Henry Ford Health System delivers care to their patients. Learn how you can use new, non-traditional health care delivery technologies, such as telemedicine, online scheduling, convenience clinics and social media applications to deliver higher quality, more efficient patient care. Speakers
As part of a safety assessment, employees of Signature Healthcare were asked about the priorities of the hospital’s leadership. Surprisingly, patient safety was not in the list of their responses. This was a jolting revelation. In response, Signature’s CEO, Kim Hollon announced his own version of the Moon Shot.
Join us to learn how to measure and design for loyalty in tomorrow's health care.
Learn how an emerging best practice, the “Total Market Approach,” can create market advantages for health plans, hospitals and health systems by leveraging core human truths across general market and multicultural audiences as these groups merge into the “New Americano."
Vanderbilt University Medical Center (with their partner Modea) will reveal how their headless CMS provides greater flexibility and a readiness to respond to rapid change in how consumers digest content.
The Futurescan Multi-Pack features the 2018, 2017 and 2016 issues of this highly respected guide to current health care trends. The publications include articles from thought and opinion leaders that explore key forces that are transforming the field.  The 2018 Futurescan highlights:
Join Ochsner Health and White Rhino as they showcase the best of consumer interface design and share recent Ochsner.org redesign updates.
Attend this session and learn how UNC Health Care and Geonetric used extensive web analytics and stakeholder feedback to create a comprehensive location strategy, with special attention paid to UNC Health Care’s specialty clinics.
In this session, Johnny Smith Jr., Senior Director of Public Relations for Ascension, will demonstrate how to develop a strategic thought leadership program that aligns with your organization’s mission, strengthens its brand and distinguishes it as a leader.
That research also found that managers need significant help to succeed as “key communicators” — the kind of help that systems like University Health System are providing in innovative ways that deliver results: significant improvement in employee engagement levels.
This session will help you learn where your organization is on a consumerist journey and how to position the organization for success in this new world of the consumer.
This presentation shows how one organization quickly pulled together public relations, internal communication, and strategic marketing with a focus on digital responsiveness to prepare a unified message to be used for concerned patients, providers, and insurance brokers while active negotiations continued.
Over the last nine years, we have sent out almost 50,000 separate email campaigns from a wide range of companies that target physicians. From this huge base of experience, we have pulled out six secrets to make your next hospital email campaign be the best performing one ever.
This session will cover how OSF HealthCare took 70 MarCom members across 13 facilities and developed a crisis communication plan for all.
This session advances the future of health care strategy by sharing an approach to effectively integrate culture, strategy, and implementation responsibility throughout the organization.