Leveraging CRM Data and Health Risk Assessments to Drive Mammography Screenings, Compliance and Downstream ROI
Fierce competition within the Los Angeles market is driving a need to grow outpatient volume, including volume of mammography screenings. It is critical to get women in for screenings, to capture both downstream patient volume and revenue for oncology services. The goal was to increase oncology service line volume and revenue by driving strategically targeted women to Providence Health & Services Southern California for mammography screenings.
Download the one-page storyboard below.
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
Strategic media planning and measurement enable you to optimize your value to your organization, boost ROI, and wow the C-suite Not all stories are…
Presentation Resource
In this session, you will learn how one healthcare system used an online brand experience survey to guide its website improvement efforts.
Presentation Resource
In this session, learn how virtually overnight a health system's focus shifted from marketing to increase patient volumes to containing utilization…
Magazine & Journal Articles
Once upon a time, hospital marketing didn't exist. Public relations functions were focused almost exclusively around media relations and what we…