Life After Relaunch: Renewing Your Website Strategy for Digital Customer Engagement


We all know a website is never done, but health systems often struggle to keep momentum after a large site redesign. Team members move onto new projects, external partners go away, and digital teams can end up in “firefighting mode” rather than advancing their vision for better digital customer experiences. But it doesn’t need to be this way. Learn how Northwestern Medicine has structured their processes, technology, and staff to create ongoing operational capabilities for sustainable post-launch success.


  • Stephen Strong, Director of Digital, Northwestern Medicine

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