Not Just Another Ribbon Cutting: Turning Opening Events into Strategic Messaging


When Dayton Children’s Hospital had almost completed a more than $200 million dollar expansion and revitalization project, the marketing team was tasked with turning four opening events on two campuses into something more powerful than just another ribbon cutting. The resulting plan used each event as a tent pole to elevate the hospital’s brand, showcase services, spotlight providers and highlight community commitment. The end result were events that left a lasting impression on all audiences - staff, donors, community members, patients, community leaders, and stakeholders and exceeded media and social media goals by 100 percent.


  • Julie Cannon, Marketing Coordinator, Dayton Children's Hospital
  • Stacy Porter, Public Relations Manager, Dayton Children's Hospital

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