Not Just Another Ribbon Cutting: Turning Opening Events into Strategic Messaging
When Dayton Children’s Hospital had almost completed a more than $200 million dollar expansion and revitalization project, the marketing team was tasked with turning four opening events on two campuses into something more powerful than just another ribbon cutting. The resulting plan used each event as a tent pole to elevate the hospital’s brand, showcase services, spotlight providers and highlight community commitment. The end result were events that left a lasting impression on all audiences - staff, donors, community members, patients, community leaders, and stakeholders and exceeded media and social media goals by 100 percent.
Speakers
- Julie Cannon, Marketing Coordinator, Dayton Children's Hospital
- Stacy Porter, Public Relations Manager, Dayton Children's Hospital
Members, to view this protected content, log in above.
Related Resources
Sponsored Webinars
Learn how local partnerships and events can increase your organization’s mindshare in the community, and how to measure the results of your community…
Courses
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
Webinars
Learn how MercyOne applied ‘radical convenience’ across its connected system of health care facilities with an end-to-end digital front door strategy.
Virtual Conferences
In this session from SHSMD Connections Bytes, hear how a panel of marketing and communications leaders pivoted financially during the COVID-19 crisis…
Virtual Conferences
In this session from SHSMD Connections Bytes, learn how a hospital’s strategic communications staff used a crisis communications plan to team with…
Virtual Conferences
This session from SHSMD Connections Bytes highlights a new brand platform that propelled staff confidence at Rush and was brought to the forefront as…