Not Just Another Ribbon Cutting: Turning Opening Events into Strategic Messaging
When Dayton Children’s Hospital had almost completed a more than $200 million dollar expansion and revitalization project, the marketing team was tasked with turning four opening events on two campuses into something more powerful than just another ribbon cutting. The resulting plan used each event as a tent pole to elevate the hospital’s brand, showcase services, spotlight providers and highlight community commitment. The end result were events that left a lasting impression on all audiences - staff, donors, community members, patients, community leaders, and stakeholders and exceeded media and social media goals by 100 percent.
Speakers
- Julie Cannon, Marketing Coordinator, Dayton Children's Hospital
- Stacy Porter, Public Relations Manager, Dayton Children's Hospital
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
Learn to bring the right players to the table, build understanding, and develop common goals for a win/win.
Presentation Resource
In this session, you will learn how one healthcare system used an online brand experience survey to guide its website improvement efforts.
Presentation Resource
Solving a communication and data analysis problem: to understand the impact of its marketing and promotions quickly based on data gathered monthly…
Presentation Resource
Attendees will learn how EvergreenHealth has leveraged its brand to create Signature Services as an additional revenue stream for the organization.