News

The latest AHA Today headline news stories.

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  Linda MacCracken is a business executive, focused on helping companies engage customers to boost effective health engagement. Linda also holds a faculty appointment at Harvard University, teaching marketing strategy course to physicians in the Masters of Health Care Management Program.…
This award honors outstanding leaders who have contributed to the field of health care strategy, including marketers, strategic planners, business developers and communications/PR leaders—individuals who are truly exemplars of the strategy professions and can demonstrate a career lifetime of…
T​​​​he SHSMD Rising Star recognition recognizes health care strategy professionals under the age of 40 who have demonstrated outstanding promise in their respective fields. This recognition shines a spotlight on SHSMD members who have made or are on their way to making significant contributions to…
Honoring health care's best and brightest, SHSMD recognize honorees for their outstanding achievements and contributions to the health care strategy and leadership community.
Press Release | "Futurescan is a valuable resource for leaders, physicians and trustees to help hospitals and health systems prepare for the future,” said SHSMD Board President Holly Sullivan, the senior director of strategic marketing for Spectrum Health. 
FOR IMMEDIATE RELEASE The Society for Health Care Strategy & Market Development (SHSMD) of the American Hospital Association has announced Holly Sullivan will serve as president of the SHSMD Board for 2020. Sullivan is senior director of strategic marketing for Spectrum Health in Grand Rapids…
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