All SHSMD Webinars

HSG Patient Share of Care is your single best metric for measuring the health system’s acquisition of patient lives and retention of those patients within their network of Inpatient, Outpatient and Ambulatory care.

In this webinar, we'll review how to utilize these data elements to build provider-level “scorecards” to help identify the most immediate opportunities for incremental patient retention and revenue growth within the health system.

New member? Seasoned pro? This webinar is your key to unlocking the full potential of your SHSMD experience!

 

Watch the on-demand webinar recorded on February 14, 2024, with a renowned futurist Ian Morrison, Ph.D.

This webinar cuts through the hype, providing a clear-eyed view of AI's role in health care marketing, offering insights crucial for navigating this evolving landscape.

Join us for a session aimed at understanding the impact of AI in health care marketing and beyond.

Vice President of Marketing at a Heart and Lung Center explains how the hospital marketing team used Health Observance content to more than double the number of cardiac patient appointments in just one year.

Keeping you at the forefront of health care transformation and rebuilding means looking around the curve to what’s ahead. In Futurescan 2024, experts in the field explore key trends that will transform health care over the next five years. Join renowned futurist Ian Morrison, Ph.D., for a webinar on the latest edition of SHSMD's annual guide for health care strategy, leadership and innovation.

Join renowned futurist Ian Morrison, Ph.D., for a webinar on the latest edition of SHSMD's Futurescan 2024.

This webinar will outline best practices for centralizing market and provider data, tying data to organizational goals and objectives, and distributing data throughout the organization (governance, executive, planning, physician network, service lines).

This webinar outlines the critical steps to centralizing market and provider data within a health system and best practices for utilizing that data throughout the organization to enhance strategic decision making.

Take your patient engagement strategy beyond the four walls of the health system as this webinar explores the trends disrupting traditional care and creating opportunities for greater engagement, retention, and partnership. Leveraging claims and consumer data, we’ll unpack service utilization insights to inform your strategic planning around health equity, telehealth, and the rise of retail health.

Health care is so much more than a provider interaction.

Explore how they optimized their patient acquisition strategy with marketing and advertising messages sent to consumers who were most likely to use their health care services, connecting with the RIGHT person using the RIGHT message at the RIGHT time.

Discover how UPMC focused marketing efforts on the potential patients with the greatest likelihood to engage in conversations, thus minimizing marketing waste. This webinar will explore how they optimized their patient acquisition strategy with marketing and advertising messages sent to consumers who were most likely to use their health care services, connecting with the RIGHT person using the RIGHT message at the RIGHT time.

Maximizing a service line’s penetration of the overall market requires a holistic approach to understanding market, competitor, patient, and provider dynamics to shape effective strategy.  This webinar will focus on how to measure and interpret key data analytics such as patient utilization of the care continuum, competitor market positioning, provider alignment, inpatient and outpatient (HOPD, ASC, imaging, other ancillary services) market share and physician practice dynamics.  Case study examples will be reviewed to highlight difference in key metrics utilized for community-based hospitals up to quaternary academic health systems.

Whether you have a hospital podcast, considering starting your own podcast, or simply seeking to expand your marketing toolkit, this webinar is your gateway to uncovering the secrets that not only drive engagement and build trust but also elevate your hospital's brand through the dynamic world of podcasting.

Marketing expert Jaci Haack from Virgin Pulse will explore pivotal health care marketing moments and reveal how to stay one step ahead of the competition by leveraging consumer-level predictive analytics to pinpoint the perfect patient audience for your services and how to engage them sooner and more often – using data to bring dollars to the CFO.

Marketing expert Jaci Haack from Virgin Pulse will explore pivotal health care marketing moments and reveal how to stay one step ahead of the competition by leveraging consumer-level predictive analytics to pinpoint the perfect patient audience for your services and how to engage them sooner and more often – using data to bring dollars to the CFO.