All SHSMD Webinars

Join us for a session aimed at understanding the impact of AI in health care marketing and beyond.

Vice President of Marketing at a Heart and Lung Center explains how the hospital marketing team used Health Observance content to more than double the number of cardiac patient appointments in just one year.

Keeping you at the forefront of health care transformation and rebuilding means looking around the curve to what’s ahead. In Futurescan 2024, experts in the field explore key trends that will transform health care over the next five years. Join renowned futurist Ian Morrison, Ph.D., for a webinar on the latest edition of SHSMD's annual guide for health care strategy, leadership and innovation.

Join renowned futurist Ian Morrison, Ph.D., for a webinar on the latest edition of SHSMD's Futurescan 2024.

This webinar will outline best practices for centralizing market and provider data, tying data to organizational goals and objectives, and distributing data throughout the organization (governance, executive, planning, physician network, service lines).

This webinar outlines the critical steps to centralizing market and provider data within a health system and best practices for utilizing that data throughout the organization to enhance strategic decision making.

Take your patient engagement strategy beyond the four walls of the health system as this webinar explores the trends disrupting traditional care and creating opportunities for greater engagement, retention, and partnership. Leveraging claims and consumer data, we’ll unpack service utilization insights to inform your strategic planning around health equity, telehealth, and the rise of retail health.

Health care is so much more than a provider interaction.

Explore how they optimized their patient acquisition strategy with marketing and advertising messages sent to consumers who were most likely to use their health care services, connecting with the RIGHT person using the RIGHT message at the RIGHT time.

Discover how UPMC focused marketing efforts on the potential patients with the greatest likelihood to engage in conversations, thus minimizing marketing waste. This webinar will explore how they optimized their patient acquisition strategy with marketing and advertising messages sent to consumers who were most likely to use their health care services, connecting with the RIGHT person using the RIGHT message at the RIGHT time.

Maximizing a service line’s penetration of the overall market requires a holistic approach to understanding market, competitor, patient, and provider dynamics to shape effective strategy.  This webinar will focus on how to measure and interpret key data analytics such as patient utilization of the care continuum, competitor market positioning, provider alignment, inpatient and outpatient (HOPD, ASC, imaging, other ancillary services) market share and physician practice dynamics.  Case study examples will be reviewed to highlight difference in key metrics utilized for community-based hospitals up to quaternary academic health systems.

Whether you have a hospital podcast, considering starting your own podcast, or simply seeking to expand your marketing toolkit, this webinar is your gateway to uncovering the secrets that not only drive engagement and build trust but also elevate your hospital's brand through the dynamic world of podcasting.

Marketing expert Jaci Haack from Virgin Pulse will explore pivotal health care marketing moments and reveal how to stay one step ahead of the competition by leveraging consumer-level predictive analytics to pinpoint the perfect patient audience for your services and how to engage them sooner and more often – using data to bring dollars to the CFO.

Marketing expert Jaci Haack from Virgin Pulse will explore pivotal health care marketing moments and reveal how to stay one step ahead of the competition by leveraging consumer-level predictive analytics to pinpoint the perfect patient audience for your services and how to engage them sooner and more often – using data to bring dollars to the CFO.

See data comparing consumer preferences pre-COVID, what has shifted in the post-COVID months, and the most crucial steps marketers can take to partner with operations to ensure your marketing campaigns aren’t shot down in seconds.

Health care marketers can create the most compelling, targeted campaigns but even the best efforts are squelched if the first encounter fails to impress and engage the consumer. In this session we will explore the key drivers that determine whether a first-time caller will become a patient or go running to the competition. Presenters Bob Kobek, President  Mobius Vendor Partners and Kristin Baird, CEO Baird Group will share the most recent data on consumer expectations and define which elements of the first encounter present the greatest opportunities. You’ll see data comparing consumer preferences pre-COVID, what has shifted in the post-COVID months, and the most crucial steps marketers can take to partner with operations to ensure your marketing campaigns aren’t shot down in seconds. 

See how health care providers are successfully navigating this balance, and how they can effectively execute their mission without compromising patient privacy.

Come to this complimentary webinar hosted by SHSMD with Freshpaint designed to give health care marketers and strategists valuable insights about data.

Learn how new entrants could disrupt how patients receive care, particularly in the “top of the funnel” areas of primary, urgent, virtual and retail care.

This 45-minute LIVE webinar with experts will share insight into recent concerns around Google Analytics 4.